Make special offers work for you.

Run of the mill is out. Getting attention is in. But it isn’t easy, particularly amid all the clutter and competition for attention. It’s time to be innovative and dramatic.

For example, one MRO supplier we know offered to buy purchasing agents the "best steak dinner in town" if it couldn’t save them money on their shop floor maintenance supplies.

The supplier asked their sales team to assemble a suspect list of purchasing agents they had met with but were unable to close. They created a low-cost flyer and mailed to each of the purchasing agents.

This unusual challenge was enough to make the telephone ring. The idea was more than effective; within 30 days the supplier wrote business with 14 new customers.

Try a variation that fits your company and its products and services. We’re confident you’ll like the results.