More on Lead Qualification

Back More on LQ	Get more for your money
		Lots of leads. That's a good thing, isn't it? Sure, if you respond to and manage them correctly. And that means all the way to closure. If not, they're simply wasted marketing dollars and lost sales opportunities. A recent study confirmed that 36% of people responding to advertising buy within six months, 55% within one year. A similar study found that 87% never hear from a salesperson.
	Sales leads are one of your company's most valuable assets. Managed and measured effectively, they can be tied directly to marketing and sales efforts and, your company's bottom-line. Response and your sales cycle OK, so maybe you're able to get the sales literature out...eventually. But then what? To beat the competition and close more sales, you've got to get to the prospect fast, and stay there through every stage of the sales cycle.

Get the advantages you deserve
It's hard to argue with results! And it's harder to cut budgets when you’re able to prove, with hard-core evidence, that you're generating a healthy return. By knowing your return-on- promotional-investment and measuring field-sales-effectiveness, you learn why you won... or lost. It's the best way to continually improve performance, stay competitive, and capitalize on your marketing and sales investments.

Isn't Sales Force Automation enough?
Put simply, no. While SA software is a great way to organize your sales force, it's only one part of a good lead management environment.

In addition to hardware/software requirements, effective lead management requires expertise through a focused team of managed individuals. A team who provides the broad mix of efforts required to be effective and competitive while insuring the best return on your marketing and sales efforts.

Focus on what you do best

Most organizations do not have the internal resources, expertise, or commitment in-house to manage sales leads effectively. Why tie up capital resources and personnel when you can do better, economically and strategically, by outsourcing to experts?

Outsourcing allows you to focus on what you do best. And an outsourced partner doesn't get involved or sidetracked by your organization's changing political climate or internal issues. You have a focused team managing your company's valuable lead assets and maximizing their return.

Let us do the rest.
We're the Industrial Research Services div.of SMART SYSTEMS TECHNOLOGY INC.

Over the years, we've developed our lead management program into a proven science. We specialize within the industrial market and our process utilizes the latest technologies. We bring a 37 year knowledge base, and a team of focused, experienced industry professionals who know how to get your prospect to tell us what you need to know.

Industrial Research Services helps you and your company stand out from the competition by treating prospects better than the rest. We’ll help make your selling process more efficient by reducing the chance of missing genuine opportunities, reducing time wasted in the field chasing non-prospects, and reducing the sales cycle. Your sales force will be optimized and maximized.

You’ll more effectively manage and measure the performance of your marketing and sales efforts. You’ll be able to continually improve while tying marketing efforts and expenditures directly to increased sales revenues.

		Remember, 55% of people responding to advertising buy within one year. How many are buying from you? It's easy to get started We’ll ask you a series of "who", "why", and "what" questions. Who has the most obvious need for your products or services? Who is the person or group most directly involved with your products or services applications? Who would have the most urgent need to buy your products? Who’s products are you most likely to be competing against? Who will follow-up with the prospect? Why would the prospect be likely to buy your products or services? Why would the prospect resist buying your products or services? Why would this person be likely to set up an appointment with you? What title specifies or buys most often? What conditions or factors should exist that would indicate who has the most urgent need to buy your products? What will the prospect find most beneficial about your products or services? What questions could we ask that would most likely get the prospect to talk about his needs? What more do you need to know about the prospect? The answers to these questions will form the basis of your lead qualification program. "Who" and "why" answers will enable us to identify the quality prospects. "What" answers will help you focus your presentation.
			Persistence Our highly trained research staff will make up-to 8 attempts to contact each and every lead. They have achieved success rates as high as 86.8% and average a robust 79.4%. We’ll package your "Qualification Reports" in any format you wish, and interface directly with your field sales team if you so desire.
		A low flat rate per Qualification Report Unlike other lead qualification services, Industrial Research Services’ fees are based solely on what we deliver. No consultation rates, no telephone line charges, no data processing costs, no administration tack-on. Just a simple, low flat fee per successfully completed report. Can you afford to wait? In today's intensely competitive environment, any wasted time or opportunity hurts your business. Call today, we'll help you get more from the leads your generating. We Guarantee It! Call 1.724.224.5380 today or email your request to rdemoss@irscorp.com
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